We currently track a lot of websites in different niches, some for testing purposes and some for our clients. Starting earlier today we noticed that there is a lot of movements within the search results. Even though, the MozCast seems to be showing a “sunny” weather we believe a Google Update might be brewing, most likely some adjustments to their “Core” algorithm update that was launched on June 3rd.

In some niches we noticed that Web 2.0 properties started to pop-up on the 1st page that were ranking previously on the 3rd and 4th pages. Regular websites that were going through “Google Dance” since Google “core” update in June now also seem to be settling back to higher positions. We’ll update this post once we gather a little bit more data to analyze.

When it comes to ranking high in terms of Google placement and attracting more traffic to your site, SEO, or search engine optimization, can make a dramatic difference in your results. Keyword strategy plays an important part in all of this, and knowing what competitors are doing can be helpful in planning your company’s approach. From viewing the page source to using timely tools such as Ahrefs, here’s how to find out a website SEO keywords.

Perhaps you have stumbled on subdomains while doing online searches. If you are curious as to why anyone would use them in the first place and if you should feature them on your site, then it is important to understand their purpose and of course the different benefits. For those who are not so sure what a subdomain is, well, think of it as an extension of an original top-level domain, or rather a third-level domain, so “Signup.yourwebsitename.com” versus the original, top-level site “yourwebsitename.com.” Ultimately, you will have a better idea of how subdomains affect SEO.

You may be wondering just what anchor text is and how you can use it. We have compiled a guide that will show you how to use it in order to maximize your SEO results.

What is Anchor Text?

When you see a link that has wording that you are able to click on, that is known as anchor text.

Why Does Anchor Text Matter?

As long as backlinks are important, the anchor text will always matter. Before the Penguin update took place back in 2012, anchor text was considered to be one of the easiest ways for Google to understand how relevant any given website was.

Now, Google uses it to penalize things such as spam and over-optimization. However, this does not mean that anchor text is becoming unimportant or meaningless at all.

When used in the way that we are going to discuss, it can actually prove to be stronger than it has ever been in importance.

With so many different acronyms and technical jargon, it can be difficult to understand what is important and what’s not in the tech world. This can be applied to websites and the importance of HTTPS web addresses. After all, what’s the difference between HTTP and HTTPS? Why does it matter? Without getting too technical, let’s explore this matter and why it’s important to have an HTTPS address even for non-ecommerce sites.