When opening a business, it is important to make sure that you spend time and money on marketing the business so that the business can reach more people. Some businesses that are at an enterprise level have resources to spend on marketing and this makes marketing easier and more fulfilling.

Many businesses have a marketing department that has money available to spend on campaigns and other great marketing avenues, but if your business has a small marketing budget and little time to devote to research and marketing, what does that say for promoting your business?

Instead of giving up and throwing in the towel, think about these 30 low budget marketing ideas that any business can use!

Getting reviews online is not always easy and it is hard to compete with businesses who have hundreds and even thousands of online reviews. It is important for all businesses to have reviews because people generally check to see what kind of reviews that an item has before they even consider making a purchase.

Tips to Get More Reviews

If you are having a hard time finding people to review your product, then it is time to learn some great tips on how to get more online reviews. We all know that people love to read reviews before they buy something, so find a way to create an environment that makes people desire to leave reviews on your page!

Blogging can be a profitable way to make money. If you are devoted to and skilled at blogging (plus all the strategy that goes behind making money from it), you can even make a full-time living from it. For the newbie and occasional blogger, however, the idea of making thousands of dollars from blogging may seem ridiculous. But let’s state one basic fact right now. You can make money from blogging. And with some useful tips, you can set your blog on its way to increasing its revenue slowly but surely.

Blog, blog, blog.

Bloggers can tell you of the regrets they have for not putting diligence into posting fresh and updated content. Your popularity and revenue depend upon it. Google can’t bring visitors to your site if there’s no content to land them on. So make it a habit to put out a fresh blog post at least weekly.

High authority sites have a head start that smaller websites will perhaps never attain. Websites that are considered to be authoritative in a niche will always be ranked higher by search engines. They will almost always feature on the first page when relevant keywords are searched. Smaller websites in the same niche often target the same keywords and they can at best try to get ranked right after the high authority sites. However, smaller websites do not have to fight the same war. There are ways to outrank high authority sites.

If there is anything that search engines give as much importance to as authority, then it is relevance. Search engines are constantly trying to find the most relevant results for every keyword and hence smaller websites need to score well on relevance. Search engines are continuously improving their algorithms to find more relevant content. The websites with such content will not make the high authority sites insignificant but they will attain a much better rank. There are two ways to improve the relevance of a website. The first method is focusing on a niche wherein the contents target a small set of keywords. The second method is silo site structure.