Amazon is the largest global marketplace. The ecommerce giant is also one of the most important search engines in the world. Google is inarguably the largest search engine right now. Companies selling their products on Amazon also have a search engine optimization strategy for Google. However, the strategy may not be specifically for a particular product. The optimization is of the website as a whole. This is fine as one does need to rank their website higher to get more traffic. More traffic to the website will also naturally generate more traction for the products listed on Amazon. The website can have links to the product pages on Amazon. In addition to such measures, a company should try to get the Amazon product listing on Google.

Small businesses cannot fund large scale sponsored advertisements and paid marketing campaigns on search engines, social media and third party websites. Budget is always a constraint. Small businesses are often proprietorship enterprises or partnerships so there are very few people at the helm and they too are preoccupied with their core operations. There isn’t much of a middle management and most employees are already assigned sufficient day-to-day tasks to squeeze out time for anything else. How does then a small business manage its search engine optimization?

Prioritize and Focus on Local SEO

Small businesses do not have to compete with large brands. They do not need a nationwide or even a statewide outreach program. Their marketing exercises can be limited to an area, at the most a city. Hence, there is absolutely no need to worry about the search results that appear for internet users based across the state and beyond. The focus should be on local search engine optimization. The business needs to pop up on search engine results for a given city, area or neighborhood. This is easier than trying to gain a prominent rank on a national or international level. In any case such positions are taken up by encyclopedic resources and they are unlikely to cede their rightful place.

Keywords are the bedrock of search engine optimization. Keyword research is thus a quintessential exercise. There are different ways to find the keywords relevant for your industry, business, products or services. You must also consider the target audience and the platforms you are using to reach out to them during the research. There is a traditional or old school method of keyword research. This process can be broken down into four phases. The following approach can help you find high search volume with low competition keywords and long-tail keywords.

Four Steps of Keyword Research

The four steps of traditional keyword research are finding seed keywords, plugging seed keywords, filtering keyword opportunities and evaluating competitiveness. These steps should get you the keyword you can target with all your contents for effective search engine optimization. The keywords you zero in on should be used for your official website content, marketing articles and other materials you will use to promote your business online.

Writing quality content for your audience is not a daunting challenge. It is a difficult exercise since you have to constantly churn out new content to keep satiating your growing audience. If you take a backseat then someone else will provide what the audience needs and you will be voluntarily ceding space that you had so laboriously acquired. The compulsion to perennially create quality content has taken a toll on most companies across industries.

Yet, there are a few simple ways to tick all the necessary check-boxes that will keep your audience completely satiated with your next content. Here is a step-wise guide for companies, regardless of industry, and content developers to create quality resources for their target audience.

This is the era of clickbait content marketing. This is also the age of instant gratification. The pursuit of validation often leads to complex shortcomings that cannot be overcome unless the futile urge is completely abandoned. Every website owner or webmaster wants to generate more traffic. This is the universal objective. How one goes about to achieve that is the real ballgame. Regardless of industry, product and service, target audience and the size of a business, here are some easy ways to attract more traffic to your website.

Create Valuable Content

Always create authentic, authoritative and distinct content. Everyone talks about unique content. The term unique has been overused to an extent where it has lost its essential meaning. It is impossible for every new piece of content to be truly unique. There have been, are and will be other contents that will be similar. The focus should be on quality, substance or value and an emotional connect. Keep producing content that helps your target audience and you will succeed.