There are three simple check-boxes you must tick if you want to find the definitive solution to how to create content that generates traffic. One, you should produce terrific relevant content for your target audience. Two, you should be able to reach out to your target audience with the content and entice them enough to draw them to the piece. Three, the content should influence the readers enough to trigger a sharing spree. If any of these three quintessential requisites are not satiated, your content will not generate traffic and this is regardless of all other causative or influential factors.

As the world keeps transforming in 2019, more than four million blogs are published every day and three hundred hours of videos are uploaded every minute. The latter is only on YouTube. There are obviously many other platforms where videos are uploaded and shared. At a time when there is no dearth of content in any niche, it is a steep uphill battle to generate sufficient traffic with anything you do unless your following runs into millions. Companies and individuals with limited exposure or outreach, social media following capped at a few thousand and a stagnating audience will need to revitalize their content creation and marketing strategy. The whole approach needs to be reviewed. Here is a comprehensive guide to help you create content that generates traffic.

Lead generation continues to be a challenge, even at a time when there is no dearth of data. Big data is no longer elusive. Thanks to machine learning, big data analysis is also becoming simpler and more reliable with every passing week. Access to databases is not a problem but specificity and relevance are still challenges that must be overcome. Then there remains the perennial hurdle of qualifying leads. Any lead generation campaign that falls short of creating a database of interested customers or potential buyers is basically a step towards a sales cycle and not exactly transactions. There has to be an effect on the bottom line.

Here are twenty clever lead generation ideas for businesses. Some of these are common but they cannot be excluded from any list. Others are effective tactics if you can formulate a sound internet marketing strategy. Ideally, you should be using several of these twenty clever lead generation ideas at the same time.

The first thing you learn as a business owner is just how many different kinds of writing there are out there – and that the styles of writing you need to capitalize on as a savvy marketer or a world apart from the style most of us learned in school.

Copywriting is one of the most important pieces of the puzzle, and it’s a style of writing that focuses on socially persuading people to not only see your side of things but also to push them deeper and deeper into your sales funnel and eventually convinced total strangers to purchase what you have to offer.

Search Engine Optimization (SEO) writing is another style that you’ll have to master – and it’s the kind of writing you have to figure out if you’re going to push traffic to your copywriting and have any chance at building your business from the ground up online today.

Smart and savvy business owners and online marketers know just how important a role key metrics play in understanding their business, but many overlook one of the more important yet little understood and underappreciated key metrics – the bounce rate – and its impact on search engine optimization.

While you might not find too many internet marketers preaching the importance of bounce rate when it comes to SEO, the reality is that this metric plays a huge role in whether or not your site is going to rank well as well as whether or not you’re going to get the kinds of conversions you are shooting for with the traffic you generate.

Whether or not Click Through Rate (CTR) has a major impact on search engine optimization – or little to no impact whatsoever – has been a point of contention in the SEO world for years and years.

Some experts argue that if your CTR levels are abysmal you’ll end up shuffled to the back of the Google sandbox, whereas others say that your CTR has next to no impact on your search engine optimization efforts and will only impact your conversion rates.