What Is As Seen on TV Strategy and What You Can Learn From It?
Everyone loves cable TV, outside of the fact that there’s more channel choices, interesting documentaries and movies to watch, another reason for the love of cable television is because of As Seen on TV products. If you have cable TV, there is no doubt you’ve seen the short punchy advertisements that highlight a problem that is typically considered difficult to solve and then offer a simple solution through their genius products.
These adverts are good at convincing the viewer that they are lucky to have come across the solution to their problem, but even luckier because today they are eligible for some type of discount, either in the form of waiving shipping fees, getting an additional product or a lower price than the normal one.
This is the essence of digital and internet marketing, if you want to get the attention of an audience that has zero understanding of your product, you have to advertise it in such a way that provides insight and clarity so that they know what they are purchasing and why they need to purchase it.
The question is how do you make your audience feel as if they need to buy your product within a few seconds of watching the advert? The answer is simple, when you provide the facts about a product – that it can indeed solve their problem and highlight the benefits, you will hook the viewer.
The best way to market a product is to ensure that it solves a problem because people are always looking for quick solutions, you also need to add benefits that come in the form of price reductions. Remember, people are always looking for a bargain, if they can get what they need at a lower price, they are more likely to buy it there and then because they think they are getting good value for money. When the offer is only available for a short period of time, your target audience will feel as if they need to make their purchase now in fear of missing out.
Effective strategies are essential when it comes to creating a sense of urgency surrounding your products. You need to know what’s going to work best for you and you can only do so by implementing a strategy and gauging how effective it is. If you are not happy with the results, try something else until you find what works. But the bottom line is when you implement the strategy used for As Seen on TV products, you will never loose!